Branding for The Grove
The Grove is an upcoming residential condo development in Ontario, requiring branding, social media design, and web design.
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About the Client
The Grove is an upcoming residential condo development located in Ontario. Designed to deliver a modern living experience, the project reflects the unique characteristics of the local community while offering a luxurious and community-oriented lifestyle.
The branding for The Grove needed to bridge functionality and identity, ensuring it could be seamlessly integrated into architectural finishes, interior design, and material choices throughout the development. For a condo building, these decisions would influence a wide range of physical architectural elements, from selecting paint colors and signage to designing the interior decor for spaces like the lobby.
At the same time, the branding had to reflect the defining characteristics of the neighbourhood, such as its greenery and serene suburban atmosphere. With plans for potential future expansions, the branding also required flexibility to adapt to projects like 'The Grove 2' while steering clear of clichéd imagery, such as tree symbols, to maintain a fresh and distinctive identity.
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