Brand Refresh for Gladwin Optical

As Gladwin Optical approached its 30th anniversary, Sparkbase took on the task of revitalizing their visual identity and delivering a fresh online presence.
About the Client

Gladwin Optical, established in October 1993, is a family-owned eyewear and eye care provider with locations in Abbotsford and Surrey, British Columbia. For over 30 years, they have been a trusted destination for exceptional eye care services, offering free sight testing, corrective eyewear, and frame repairs.

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In celebrating nearly three decades of growth, Gladwin Optical was looking to embark on a transformative journey to rejuvenate their brand.

Acknowledging the rich legacy, our team crafted a fresh and sophisticated brand that resonated with the essence of luxury while maintaining an inviting and warm demeanor.

The key focal points included a revamped social media presence, breathing new life into their existing content, and an enhanced web experience designed with Webflow. The result was a seamless blend of modern aesthetics and timeless warmth, aligning Gladwin Optical's visual identity with their 30-year milestone.